Entries Tagged as 'Uncategorized'

New Year’s Resolution: Write Copy Like J. Peterman

January 2nd, 2008 · 1 Comment

 
What on earth would make me want to spend $90 on a monocle? 
Even stranger:  what would make me save a catalog for over 12 years?
Amazing copy. 
Check this out, from the J. Peterman (yes, that J. Peterman) catalog, dated “Christmas 1995.”  I haven’t changed a word.
The Return of the Monocle.
“Good grief, Peterman, do you want me to look […]

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Tags: Uncategorized

Facebook & LinkedIn - You’ve Got a Friend in Me

December 19th, 2007 · 2 Comments

Tamar Weinberg just wrote a great post about how she uses the big social media sites.  Since she asked for everyone’s opinion, I thought I would add my thoughts on the subject.  This is somewhat easier for me since I mostly ignore everything except Facebook and LinkedIn, i.e. no MySpace for me. 
I have a longstanding account […]

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9 Quick Hit Travel Tips for Your Next Conference

December 18th, 2007 · 1 Comment

I’ve been thinking about doing a travel tips post with all of the travel I’ve been doing of late.  Of course, when I got back from Pubcon, I noticed that others had the same idea.  But, I’m going to go ahead anyway.

Be Chill.   Back in my management consulting days, I used to obsess over my travel.  […]

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Tags: Uncategorized

The Magical Healing Power of a Checklist

December 17th, 2007 · No Comments

I highly recommend that you read this short article from the New Yorker about how a checklist dramatically improved outcomes in a hospital’s ICU. 
Those who know me know that my business life is dominated by checklists.  During calls or meetings, I make little boxes in my notebook to indicate that there is a task to […]

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Major League Baseball: Enron or FindWhat?

December 14th, 2007 · No Comments

Here’s the question of the day:  who do we compare Major League Baseball to, Enron or FindWhat? 
First, a little background.  I grew up loving baseball, in particular, the Dodgers.  I bled Dodger Blue.  Each win was a triumph, each loss a dagger through my heart.   I was at the stadium to see Fernando pitch in […]

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All These Places I’ve Been

December 13th, 2007 · No Comments

After a little more than a month away from the SureHits blog (and mostly away from home), I’m back.  And, I’ll be here regularly from here on out. I need to thank Stephan Spencer from Netconcepts for getting me going on the blog again.  He said some really encouraging words to me at Pubcon in Vegas. Stephan’s […]

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Greetings from ad:tech NYC

November 7th, 2007 · No Comments

Sorry for the light posting of late, I’m on my third trip in the last 2 weeks (with 2 more upcoming).   I’m at ad:tech NYC with 10,000+ of my closest internet marketing friends.  I’ll give a recap soon.  In the meantime, here’s what we’ve been up to at SureHits,  (adapted from our recent newsletter):
The SureHits Quality […]

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38 Years of Wisdom from Craig Kelly at SunTrust

October 17th, 2007 · 1 Comment

Craig Kelly, the EVP & CMO at SunTrust Bank delivered a fine keynote on Monday. 
We were at the 5th Annual Financial Services Symposium, which was pretty much a dud overall.   Some of the speakers I caught were very good, though:  Sylvia Reynolds from Wells Fargo and Jenny Powell from U.S. Bank in particular. But, for being a small conference, it […]

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Thinking About Trees on Blog Action Day

October 15th, 2007 · No Comments

My favorite tree is the one I’m lucky enough to look at almost every day, pictured above.  It sits just outside my office window.  I’ve been told that this tree is a ponderosa pine and is over 100 years old. 
100!  That’s amazing to me.  Think of the vast changes that have happened in our world […]

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It’s the Intent the Matters

October 12th, 2007 · 2 Comments

At the Graphing Social Patterns conference on “the business and technology of Facebook” (yes, that conference does sound ridiculous) Jason Calacanis went into a short, but fairly accurate rant about why Facebook is not close to delivering the ad value of Google.  My favorite line:
“Social networking is second only to chat rooms as the worst place to advertise.”
He’s […]

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Tags: Uncategorized