Entries from January 2008

New Year’s Resolution: Write Copy Like J. Peterman

January 2nd, 2008 · 1 Comment

 
What on earth would make me want to spend $90 on a monocle? 
Even stranger:  what would make me save a catalog for over 12 years?
Amazing copy. 
Check this out, from the J. Peterman (yes, that J. Peterman) catalog, dated “Christmas 1995.”  I haven’t changed a word.
The Return of the Monocle.
“Good grief, Peterman, do you want me to look […]

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